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Monday Rx – June 5, 2017

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Monday Rx

June 5, 2017
 It’s about time….Last month we officially kicked off our “Saving Private Practice” Campaign. In the next week, more than 15,000 postcards will arrive at physician offices across the region. We have created a robust calendar of communications around the campaign to include weekly email blasts reaching almost five thousand doctors highlighting practice tips and stories.  Bi-weekly social media content, weekly office manager emails, social media advertising, magazine content, web site content and video production are also integral pieces of the campaign that will help generate RSVPs for our signature Saving Private Practice Consortium on July 15th at the Doubletree Hotel by Hilton. Join us as we unveil a revitalized member benefits portfolio. Contact Carol for more information.

Our collective goal is to deliver real, not theoretical, value to independent physicians and grow by 270 new members.  I want to personally acknowledge the entire LACMA staff for managing various moving parts as we inch closer to this historic event.  I also want to thank our Preferred Partners who will provide free advice, tangible support and solutions at the event for our solo and small practice physicians.

•  American Career College
& West Coast University
•  Best Practice Management
•  CAP
•  Curbside Real Estate
•  DXC Technology
•  JNTtek
•  MedPro Waste Disposal
•  Mercer
•  New York Life
•  United Networks of America
•  Workwise Law

Some of you have asked for a staff recruitment and retention solution and our partnership with ACC and WCU addresses this.  Members now have a direct link to one of the leading healthcare institutions in the West and our partnership means you don’t have to hire expensive temp, search or placement firms or spend valuable time posting jobs.  Simply reach out to us and we will connect you with solution advisors who can help.
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District News

Last month I met with our District Presidents to review options for organizational improvement based on our long term growth plans.  I want to thank each President for your patience as we continue to have frank dialogue on the organization’s transformation.

I’ve been working with Dr. Steve Sawelson, Dr. Kenneth Sim and our CMA colleagues on Senate Bill 349, the dialysis ratio bill sponsored by State Senator Ricardo Lara (33rd District).  The goal is to share concerns about this bill and its impact on physicians with elected officials in the coming weeks.

AB 538 sponsored by State Assemblyman Ben Hueso (40th District) would allow naturopathic doctors to independently prescribe nearly all FDA-Approved medications without adequate training, oversight, or consultation with physicians, including children.

Relative to Medi-Cal and Budget, there is progress being made to protect provider rates.  This issue continues to ebb and flow as CMA continues to work with the Governor and his staff, key Assembly leaders such the Pro Tem Kevin De Leon (24th District) and Speaker Anthony Rendon (63rd District).  The next week to ten days are crucial as deadlines loom.

I’d like to hear from you on all legislation that impacts your ability to care for your patients.  I will share your opinions on the aforementioned or other Bills with elected officials and CMA staff.

,Walk With A Doc

This past Saturday LACMA held its first Walk with a Doc event in Santa Monica, led by District 5 President, Dr. David Ghozland.  Dozens of folks joined in a day of sharing, walking and fun. I want to recognize CAP, Doctors Complete, and the Pacific Neuroscience Institute for their generous support of the event and thank The Bay Club and Planet Smoothie for their in kind participation.

State Assemblyman Ben Allen (26th District) was the keynote speaker. He said, “This is a community that’s special to me. My grandfather was a pediatrician, so I’ve had a long love of the medical profession and community. I know first hand the sacrifices you go through to help make our community safer and healthier…We all know that preventive healthcare…and screenings can make a big difference in driving down our costs and at the same time, creating healthier outcomes for our citizens .”


Please join us for the Installation of Dr. William Averill
as the 146th LACMA President on June 29th.

We’re still recruiting for the Disaster Healthcare Volunteer Surge Unit.
Please sign up here to let us know you’re interested in participating!
Preparation is key in getting through crisis.

Thank you,

Gustavo Friederichsen
Chief Executive Officer
Los Angeles County Medical Association
“If it matters to our LACMA members, it matters to me.”
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